Cindy Affandi

Hello, I'm Cindy Affandi!

A brand designer who loves making brands feel right.

I never planned on becoming a designer—it just kind of happened. As a kid, I spent hours drawing and making little comics, and that passion never really faded. I started in IT, designing websites and refining brand visuals, then moved into retail, working on everything from posters to landing pages for events and campaigns.

The biggest shift came when I joined a health-focused investment company, leading branding and rebranding projects for multiple portfolio companies. I helped them move from traditional, outdated visuals to something more modern and aligned with who they are. That’s when it clicked—I realized how much I love shaping a brand’s identity, taking scattered ideas and turning them into something that truly represents them. That’s what led me to focus on brand design.

Outside of work, I love traveling, snapping photos and videos (just with my phone—nothing fancy 😂), and enjoying new experiences. If I’m home, I’ll probably be chilling with a good movie, writing, or doodling whatever random ideas pop into my head.

Have a project in mind?

If you're looking for a brand designer to bring it to life, let’s connect! 😊