I design brand identities, websites, and visual assets for startups, digital products, and marketing teams, whether it’s for a launch, a campaign, or ongoing design support. Based in Singapore and working with clients across the US, Europe, and Asia, I collaborate remotely with founders and small teams to bring their ideas to life. My work focuses on branding, graphic design, and web design that helps early-stage companies launch, grow, and stand out.
I never planned on becoming a designer, it just kind of happened. As a kid, I spent hours drawing and making little comics, and that passion for visual storytelling never really left me.
I started out in IT, designing websites and refining brand visuals. Later, I moved into retail, working on everything from posters to landing pages for events and campaigns.
The biggest shift came when I joined a health-focused investment company, leading branding and rebranding projects for multiple portfolio companies. I helped them move from traditional, outdated visuals to something more modern and aligned with who they really were. That's when it clicked, I realized how much I love shaping a brand's identity, taking scattered ideas and turning them into something that truly represents them. That's what led me to focus on brand design.
A big part of who I am today comes from my dad. He was a businessman with the kindest heart, someone who approached everything with care, generosity, and determination. He taught me the importance of doing things properly, staying humble, and giving more than you take. Watching how he built relationships and handled challenges shaped the way I work, and the kind of designer and person I try to be.
Most clients I work with aren't designers. My role is to take your ideas and turn them into something visual, clear, and aligned with your goals.
Every decision is grounded in purpose, not just how it looks, but how it works for your business.
I work with clients across time zones, including Asia, the US, and Europe.
You'll always know what to expect at each stage, with room for feedback along the way.
Your brand should reflect your values and connect with the people you want to reach.
Have a project in mind?
