Soluxy 2025

Service Type
BrandingVisual IdentityGraphic DesignWeb DesignCreative Direction
Industry
Venture Studio, Technology, Startup
About the Client

Soluxy is a venture studio focused on creating and launching new digital products. The studio brings strategy, design, and engineering together under one roof to transform early-stage ideas into launch-ready ventures.

Challenge

Soluxy needed a brand identity that could clearly communicate its purpose and model without being tied to any single product or vertical. The brand had to feel confident and professional, but also flexible enough to support a diverse pipeline of future ventures.

Solution

I developed a brand system that feels modern, confident, and intuitive. It was designed to remain consistent across all touchpoints, with the flexibility to scale as Soluxy grows. The website brings the identity to life with a clean layout, clear messaging, and responsive performance across all devices.

Impact

  • checkPositioned Soluxy as a professional and credible venture studio.
  • checkBuilt a scalable brand system that can grow with the studio’s portfolio.
  • checkDesigned a modern and responsive website with clear messaging and structure.

Branding

  • The Soluxy brand was created to reflect clarity, focus, and long-term vision. It removes unnecessary complexity and highlights what matters most.
Soluxy 2025 - Branding

Logo & Mark

  • The Soluxy logo combines a custom wordmark with a bold, interlocking symbol that represents continuous momentum and layered thinking. The mark is simple, scalable, and instantly recognizable across all backgrounds.
Soluxy 2025 - Logo & Mark
Soluxy 2025 - Logo & Mark

Color Palette

  • The brand uses a refined mix of neutral and bold tones. The palette is optimized for digital use, ensuring strong contrast, accessibility, and visual clarity.
Soluxy 2025 - Color Palette

Typography

  • Raleway (Header): structure and clarity.
  • Instrument Sans (Body): clean and highly readable.
Soluxy 2025 - Typography

Iconography

  • The icons are clean, simple, and easy to understand.
Soluxy 2025 - Iconography

Imagery

  • The imagery highlights real people in everyday moments, like working or connecting. This candid, human style reinforces that while Soluxy builds with clarity and precision, its purpose is to serve real people with real needs.
Soluxy 2025 - Imagery

Brand Shapes

  • These abstract forms are used as supporting design elements to create subtle movement and visual rhythm.
Soluxy 2025 - Brand Shapes

Website Design

  • The Soluxy website is designed to be clean, clear, and easy to navigate. It introduces the studio with simple language, strong visual hierarchy, and a layout that works well across all devices. The design focuses on readability and user experience, using spacious sections, bold headlines, and warm imagery to balance professionalism with approachability.
Soluxy 2025 - Website Design
Soluxy 2025 - Website Design

Soluxy In Action

  • The Soluxy brand was built to stay consistent across every touchpoint. Whether it's on a screen or in the real world, the identity stays clear and consistent.
Soluxy 2025 - Soluxy In Action
Soluxy 2025 - Soluxy In Action
Soluxy 2025 - Soluxy In Action
Soluxy 2025 - Soluxy In Action
Soluxy 2025 - Soluxy In Action

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