Fibronostics is a healthcare technology company providing algorithm-based solutions in a variety of diagnostic testing areas, focusing on assessing liver disease existence/progression, but also other chronic areas such as coronary heart disease, stroke, diabetes, and obstructive sleep apnea.
Fibronostics needed a refreshed brand identity that reflected its innovative and tech-driven approach to noninvasive diagnostics. The existing branding lacked cohesion and a modern aesthetic, making it difficult to effectively communicate the company’s expertise and credibility. The challenge was to create a visual identity that would appeal to both healthcare providers and patients while maintaining a strong scientific foundation.
I designed a new brand identity for Fibronostics to highlight its innovation and precision in healthcare. This included a modern logo, a turquoise color palette for trust and wellness, and a clean, professional font. I also ensured a consistent look across all marketing materials.
A modern brand identity strengthened Fibronostics’ credibility in diagnostics.Clearer marketing and medical materials improved readability for healthcare providers and patients.Redesigned digital and print assets increased engagement and awareness.
“As the lead in our rebrand, Cindy showed dedication and creativity. She was open to ideas, detail-oriented, and made the process seamless.”
Director Of Operations
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