POPULAR Holdings Limited is a multinational bookstore chain headquartered in Singapore, with operations in Canada, China, Malaysia, and the UK. POPULAR is well known for its bookstores, educational materials, and annual flagship event, BookFest@Singapore, which attracts book lovers, students, educators, and professionals.
BookFest@Singapore required a wide range of promotional materials for print, digital, and in-store displays. The challenge was to design engaging visuals that effectively communicated event highlights, promotions, and campaigns while ensuring consistency across multiple platforms.
I worked with the marketing team to design event materials that were both functional and visually engaging. This included a motion graphic animation on Singapore’s largest LED screen, a mobile-friendly event landing page with custom design, e-newsletter, and digital and print assets like social media graphics, banners, and posters.
Stronger event visibility through digital and in-store promotions.Increased user engagement with interactive web and email content.Consistent branding across all marketing channels.
“Cindy used her excellent design skills to deliver spectacular outcome. I am confident that Cindy’s design skills and personal qualities will make her a powerful asset for her future career. She constantly shared new ideas in team meetings, self-motivated to value-add tasked projects, and good in time management that consistently meet deadlines. Her positive attitude towards challenge and cheerful personality always motivated the team.”
Creative and Design Manager
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